Digital Creative
Creative Director
Marketing Consultant

Jorge

BIO

Creative specialized in digital marketing. With collaborations for agencies in Peru, Colombia and the United States, developing branding & performance campaigns, as well as political campaigns. Consultant for startups in Peru and Mexico. Speaker and Jury in the Iberoamerican Festival of Creativity FICE in Mexico. Facilitator of Digital Creativity and Social Creative courses at Brother Lima.

Awarded by the Peruvian Association of Advertising Agencies in young creatives, representative of Peru in FIAP Miami with a regional campaign for MTV Latin America and double shortlist in young creatives of El Ojo de Iberoamérica. With national (APAP, Ideas, DIGI) and international (WINA, FICE, FIAP, El Ojo de Iberoamérica) awards.

Master in Innovation and Service Design, specializing in Startups & Smartmoney. With development of prototypes in the European market for brands such as Comunidad de Madrid, Alsa, Worten, among others.

PROYECTOS

  • GOGAZ
    Problem: Talking about gastrointestinal problems is always complicated, especially when trying to reach a new audience, a younger one with much more latent insecurities. Idea: To communicate the benefits of our brand, we chose to use satire in different graphic proposals where we portrayed a "hero" and his antagonist, the same who was born from a flatulence and who, through the copy, we challenged to win. This is how we achieved the graphics of knight against dragon, priest against demon, among others.
  • RIPLEY BEAUTY
  • MALLPLAZA
  • RIPLEY KIDS
  • PROMPERÚ
  • HUAWEI

PREMIOS

Todos los reconocimientos son importantes y más aun cuando hacen homenaje al trabajo real, aquel que significó un reto de presupuesto, de tiempos o de resultados, y por eso existe esta sección, en agradecimiento a los creativos de todo el mundo quienes, a través de los festivales, juzgaron estas ideas como ganadoras. Pronto seguirán llegando más premios, es solo cuestión de tiempo.

Festival: APAP

Young Creatives

Festival: Fepi

Brand: WWF

Festival: FIAP

Young Creatives

Festival: El Ojo De Iberoamérica

Brand: PromPerú

Festival: Wina

Brand: Huawei

Festival: IAB

Brand: PromPerú

Ideas Award

Brand: PromPerú

Blog

Sometimes what is learned in practice may differ, to a certain extent, from what is theoretical; and even more so in the times of accelerated change in which we live today. For this reason, I created this space where, in addition to exposing some of my ideas or thoughts about the practice of advertising, I also gather great lessons from the people with whom I have collaborated throughout my career.

Meet the Social Creatives

PRONTO NUEVOS ARTÍCULOS

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Jorge Mendoza

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© 2021 Jorge Mendoza Vizcardo - Creative Director / Marketing Consultant / Digital Creative